Executive Certificate Course in
Marketing Automation(MarTech): Strategy, Tools and Implementation
4.6/5 (1600+ ratings)
2500+ Enrolled Students
Next Batch start on
December 23rd, 2023
DURATION
03 Months
360°
Placement Assistance
ELIGIBILITY
Young Professionals & Mid to Senior-Level Managers
Program Overview
The 3-month Executive Certificate Course in Marketing Automation (MarTech): Strategy, Tools, and Implementation, part of the Executive Certificate Course in Marketing Automation, is designed to accelerate your career in the digital marketing landscape. This comprehensive course equips you with cutting-edge skills in marketing automation, data science, and artificial intelligence. Through innovative teaching methods and practical experience, you will become proficient in the tools, strategies, and insights necessary for success in the data-driven marketing realm. Whether you’re an aspiring digital marketing professional or an experienced expert seeking to upskill.
Key Features
Here are 7 key features that make our Marketing Automation (Martech) with Data Science & AI program unique
Comprehensive Synergy
Our program uniquely combines marketing automation, data science, and AI, providing a comprehensive skill set for modern marketers
Hands-On Learning
Emphasis on practical, real-world projects ensures you gain valuable experience from day one.
Cutting-Edge Toolset
Gain hands-on experience with the latest marketing automation tools, data science libraries, and AI technologies used by top industry professionals.
Expert Instruction
Learn from industry professionals with deep expertise in marketing, data science, and AI.
Career-Focused
Dedicated career support helps you transition smoothly into the workforce, making you job-ready upon graduation.
Global Community
Collaborate with peers from around the world, expanding your professional network.
Certification
Earn a recognized certification, validating your expertise and boosting your career prospects.
Who is this program for?
Marketing Professionals
Marketing specialists, managers, and executives who aim to upgrade their skills and leverage the power of data science and AI to enhance marketing strategies
Business Owners and Entrepreneurs
Those looking to scale their businesses through effective marketing automation, data-driven decisions, and AI-powered campaigns.
Data Enthusiasts
Individuals passionate about data and its applications in marketing, even if they don't have a marketing background.
Career Switchers
Professionals from other fields who wish to transition into the exciting realm of marketing and acquire the necessary skills for a successful career change.
Graduates and Students
Recent graduates and students keen to gain a competitive edge and specialize in data-driven marketing before entering the workforce.
Digital Marketers
Professionals from other fields who wish to transition into the exciting realm of marketing and acquire the necessary skills for a successful career change.
Learning Outcomes
This an Outcome-focusses program to help the aspirants get a jump-start in their career.
- Proficiency in Marketing Automation Tools
- Data-Driven Decision Making
- Conversion Rate Optimization
- CRM Excellence
- Customer Lifecycle Management
- Data Science for Marketing
- Advanced Data Integration
- Metrics and KPI Analysis
- AI Tools for Marketing
- Go-to-Market Strategy
Successful completion of the programme may qualify you for various roles, including
Learners Profile
Domain Breakup
Dedicated Career Support
Build an Amazing Social Profile & Resume
Our team crafts a standout resume for you. Designed to catch top firms' attention. We also polish your Kaggle, LinkedIn, and GitHub. Amplify your professional footprint.
Mock Interviews with Expert Industry Veterans
Practise virtual interviews with professionals. Gain realistic experience & insightful feedback on mastering interviews, negotiating salaries, & securing positions & projects.
1:1 Unlimited Doubt Clearing Sessions
Our team is committed to your continuous growth. Questions? Our experts are here to guide. We're devoted to your journey, supporting every step you take.
Experience a Marketing Automation Specialist Work Life
From day one, step into our professional family. Together, we'll tackle tasks, join weekly chats, & embrace practices that echo industry's heartfelt rhythms.
Course Curriculum
Dataisgood’s certification program is tailored to meet your needs. Our curriculum is continuously updated to reflect the latest industry trends, keeping you at the forefront of the field. Join our program to connect with a dynamic community of like-minded individuals, network with industry leaders, and propel your career to new heights.
- Module 1 : Foundation of Modern Marketing
- Introduction to Modern Marketing Foundations
- Understanding Customer Journey Mapping
- Introduction to Microsites
- Exploring Elementor
- Microsite Creation Essentials
- Hands-on Microsite Building with Elementor
- Introduction to Google Analytics 4
- Introduction to Customer Lifecycle
- Analysing Customer Lifecycle Stages
- Key Performance Indicators (KPIs) in Marketing
- Introduction to Marketing Campaign Launch
- Email Automation with HubSpot/ActiveCampaign
- Data Capture with CRM (Pipedrive)
- Facebook Paid Campaign Setup
- Introduction to Design Thinking
- Design Thinking Process
- Applying Design Thinking in Marketing
- UTM Parameters and Tracking
- Implementing UTM Tags
- Practical Exercise: Creating UTM-Tagged Links
- Buyer Personas in Marketing
- Creating Buyer Personas
- Role of Data in Buyer Persona Creation
- Module 2: Marketing Automation and CRM Excellence
- Introduction to Conversion Optimization
- The Conversion Funnel
- Key Metrics for Conversion Optimization
- Workflow Automation Introduction
- Benefits of Workflow Automation
- CRM Workflow Tools
- Attribution Modelling in Marketing
- Types of Attribution Models
- Building Attribution Models
- Placement
Comprehensive Curriculum
The curriculum has been designed by faculty from Expert Industry Professionals and NSDC
100+
Hours of Content
30+
Live Sessions
20+
Tools & Software
Languages and Tools that you will learn​
- Data Analytics Tools
- Marketing Automation Platforms
- CRM Platform
- A/B Testing / Conversion Optimization
- Advanced API Integration Tools
- Email Marketing Tools
- UTM Tracking Tools
- Supermetrics and Data Collection
- Communication Tools
- Project Management Tools
- Attribution Tools
- Data Warehousing & ETL Tools
- Mobile App Analytics Tools
- Version Control Tools
- Advanced Email Marketing Strategies
Hands-on Course Projects
Go-to-Market Strategy
Create a comprehensive go-to-market strategy for a product or service, including market analysis, target audience identification, positioning, pricing, and launch plan.
Data Warehousing for Marketing
Develop a data warehousing plan for a marketing dataset, ensuring data accuracy, accessibility, and security.
Mobile App Analytics
Analyze data from a mobile app using tools like Google Analytics and AppFlyer to optimize marketing strategies for mobile applications.
Email Marketing Campaign
Design and execute an advanced email marketing campaign, including segmentation, automation, and analyzing campaign performance.
API Integration Project
Integrate data from various sources (e.g., social media, analytics platforms) using advanced APIs and create a unified dashboard for monitoring marketing performance.
CRM Implementation
Implement a CRM system (e.g., HubSpot or Salesforce) for a business and develop strategies for capturing, managing, and nurturing leads.
Conversion Rate Optimization
Choose a real website or landing page and perform A/B testing to optimize the conversion rates, presenting actionable recommendations for improvement.
Customer Segmentation Analysis
Analyze real customer data to segment the customer base for targeted marketing, creating personalized campaigns for different segments.
Marketing Campaign Automation
Create an end-to-end marketing automation campaign for a fictional business, starting from customer acquisition to nurturing and conversion.
Marketing Automation Training & 360° Placement Assistance
360° Placement Assistance
We guide you to get into the best companies
50+ Career Specialists
We help you throughout you career journey
200 Students : 900 Career Partners
This Healthy ratio ensures every student gets into a good company from Dataisgood
Application Process
Career Counselling
One of our Career Counsellor will reach out for understanding the eligibility. If a student is eligible for the program. The Student will be shared an acceptance letter.
Easy Registration
After receiving an acceptance letter students can book their seats by paying the Booking amount.
Start Upskilling
Start your learning journey with Dataisgood and unlock your potential of reaching greater heights in the field of Marketing Automation.
Upcoming Application Deadline
Once the required amount of applicants sign up for the subsequent batch, our admissions are closed. To guarantee your spots, apply early.
Deadline : December 6, 2023
At Dataisgood, we are more than just an educational platform; we are your pathway to a future filled with endless possibilities. Our commitment to excellence sets us apart as a leading EdTech company, providing cutting-edge courses. Learn from industry experts and receive tailored career support for a rewarding future in data and tech.
Still have queries?
Contact Us
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Frequently Asked Questions
The program is designed to be completed in 6 months.
This program is ideal for marketing professionals, data analysts, business analysts, and anyone interested in mastering marketing automation, data science, and Al for marketing.Â
There are no strict prerequisites, but having a basic understanding of marketing concepts and some familiarity with data analysis can be helpful.
Yes, the program includes live instructor-led classes where you can interact with instructors and fellow students.Â
The program offers a blend of self-paced learning, live online classes, hands-on projects, and capstone projects.
Yes, we offer dedicated career support, including resume reviews, interview preparation, and job placement assistance.
You should be prepared to dedicate around 10-15 hours per week to the program, which includes class time, self-paced learning, and project work.
Our program stands out because it combines marketing automation, data science, and Al, providing a comprehensive skill set for modern marketing professionals.
Yes, we offer flexible payment options, including installment plans.
