Maximizing Your LinkedIn Presence to Get Hired: Tips and Strategies

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Gauri Pandey

Last Updated

January 17, 2023

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LinkedIn is a social networking platform designed specifically for the business community. It is used by professionals to connect with others in their industry, find job opportunities, and get new insights and information about their field.

LinkedIn allows you to connect with other professionals in your industry, which can be useful for finding job opportunities, getting advice, and staying up-to-date with industry developments. Many companies use LinkedIn to post job openings, and it is also a useful tool for finding jobs that may not be advertised elsewhere. LinkedIn allows you to create a profile that showcases your professional experience, skills, and accomplishments, which can help you build your personal brand and stand out to potential employers and clients.


How to build relevant connections on LinkedIn-

Creating relevant LinkedIn connections may be a great strategy to extend your professional network and engage with individuals in your sector. Start by outlining your goals and concentrating on interacting with individuals who share something in common with you, such as the same industry, job title, or educational background.


When reaching out to possible contacts, customize your invites and explain why you want to connect and how you believe it would be mutually beneficial. Make an effort to engage with your contacts on a regular basis by posting intriguing information, commenting on their posts, and adding your expertise or views when appropriate. 

This might assist in fortifying your relationships and keeping them relevant over time. By following these guidelines, you may create a strong and relevant LinkedIn network that will help you achieve your professional objectives and connect with people in your sector.


Personalized LinkedIn Notes and their Importance- 

Personalized LinkedIn messages are important because they show that you have taken the time to consider thoughtfully why you want to connect with the person and how you believe the connection could be mutually beneficial. A personalized message is also more likely to be read and taken seriously, as it shows that you are genuinely interested in building a relationship with the person rather than just blindly sending out generic connection requests.


Additionally, personalized messages can help you stand out from the many other connection requests that people receive, as they show that you are willing to put in the extra effort to make a meaningful connection. While applying for jobs, the applicants often tend to apply for many jobs at the same time; as a result, it becomes difficult to remember what we were thinking in the first place. Now in a situation like this, a message helps you remember what you had in mind while connecting with a particular employer.

InMails in LinkedIn- 

InMails are a feature on LinkedIn that allows you to send private messages to people you are not connected with. InMails are useful for reaching out to potential clients, job candidates, or other professionals with who you would like to connect but do not have a direct connection

To send an InMail, you must have a LinkedIn Premium account, which gives you a certain number of InMail credits per month. You can then use these credits to send InMails to any LinkedIn member, regardless of whether you are connected to them. InMails are delivered to the recipient's LinkedIn inbox and can be replied to just like any other message.

Overall, InMail is a useful tool for reaching out to other professionals on LinkedIn who you are not connected with and for establishing new relationships.

How to apply for jobs on LinkedIn-

Applying for jobs on LinkedIn is a simple process that can help you find job opportunities and get your resume in front of potential employers. Here are a few steps you can follow to apply for a job on LinkedIn:

  • Sign in to your LinkedIn account and go to the Jobs page.
  • Use the search bar to find jobs that match your skills and experience. You can also filter your search by location, industry, and other criteria as per your preference.
  • Click on a job posting to view the details.
  • Review the job description and requirements to make sure you are a good fit for the role.
  • Click the "Apply" button to start the application process.
  • If prompted, upload your resume and any other required documents, such as a cover letter or writing sample.
  • Fill out any additional required information, such as your contact details and employment history.
  • Review your application to make sure everything is accurate and complete.
  • Submit your application.
  • Once you have applied for a job on LinkedIn, you can track the status of your application by going to the Jobs page and clicking on the "My Jobs" tab. This will show you a list of all the jobs you have applied for and their current status.

Overall, applying for jobs on LinkedIn is a straightforward process that can help you find job opportunities and get your resume in front of potential employers. LinkedIn can help you build a strong relevant connection in very easy steps. After you apply for a job you can also search for the employees in the company’s portal and get connected with them. You can try and build a rapport with them, which might help you gather good Word Of Mouth for yourself.


Important tips to keep in mind when applying for a job on LinkedIn- 

Here are some important tips to keep in mind while applying for a job on LinkedIn:

  1. Tailor your application: Make sure to customize your resume and cover letter to the specific job you are applying for. This will show the employer that you have taken the time to understand the role and are a good fit for it.
  2. Use keywords: Incorporate keywords from the job description into your resume and cover letter, as this can help your application be more easily found by the employer's applicant tracking system (ATS).
  3. Proofread: Carefully proofread your application before submitting it, as mistakes or typos can make a wrong impression on the employer.
  4. Use a professional profile picture: Your LinkedIn profile picture should be a professional-looking headshot that presents you in a positive light.
  5. Keep your LinkedIn profile up-to-date: Make sure your LinkedIn profile is current and includes all relevant work experience, education, skills, and accomplishments.
  6. Use LinkedIn's "Easy Apply" feature: If the job posting has the "Easy Apply" feature, you can use it to quickly and easily apply for the job using your LinkedIn profile information. Although “Easy Apply” is a pretty easy feature to apply for jobs, most big-scale companies have their own job portal websites; which makes it beneficial for the person seeking for a job to apply on their sites directly.

Eventually, it is important to tailor your application and therefore use the above-mentioned tips to increase your chances of success when applying for a job on LinkedIn.

When applying for a job, it's crucial to remember that your application will be most relevant if you submit it within 30 minutes of the recruiter posting the position. It is crucial for you to be very active on LinkedIn for this sort of action. Suppose you are unable to do so and missed an opportunity because of that. In that case, you can still apply by clicking on the job posting and sending a message to the hiring manager or other relevant party explaining your interest in the position and your qualifications. This will enhance your portfolio and make the employer more likely to remember you.

Preparations after applying for a job- 

It is essential to follow up after applying for any job on any site. If you haven't heard back from the company after a week or two of applying, try sending a quick email or message thanking them for their time and expressing your interest in the position. Even if you've applied for a few jobs, you know you're not through upskilling, so don't forget to update your profile and resume after every new thing you learn.

How to keep your connections alive on LinkedIn-

Adding connections on LinkedIn is a very hard process but actively maintaining them is a harder nut to crack. In order to do that, you can-


  1. Engage with your connections' content: Like, comment on, and share your connections' posts and updates to show your support and interest in what they are doing.
  2. Keep your profile up-to-date: Regularly update your LinkedIn profile to reflect your current work experience, skills, and accomplishments. This will help your connections stay informed about what you are doing and may encourage them to engage with your content

  3. Connect with new people: Regularly seek out and connect with new people in your industry or profession. This will help you expand your network and keep it fresh.
  4. Participate in groups: Join groups related to your industry or interests and participate in discussions by commenting on posts and sharing relevant content. This can help you build relationships with other professionals.
  5. Reach out to your connections: Periodically send personal messages to your connections, asking how they are doing and what they have been up to. This can help you stay in touch and strengthen your relationships.


Do’s and Don'ts of a resume-

LinkedIn does not specifically "recognize" incomplete resumes in the same way that an applicant tracking system (ATS) might. However, it is important to have a complete and comprehensive resume on your LinkedIn profile because it helps potential employers and recruiters get a better understanding of your professional background, qualifications, and experience.

A complete resume includes all of the relevant information about your work history, education, skills, and other relevant experience and presents this information in a clear and organized way. Having a complete resume on your LinkedIn profile allows you to present yourself in the best possible light and to showcase your achievements and accomplishments to potential employers and recruiters.


While it is not necessary to include every single detail of your professional history on your LinkedIn profile, it is important to include enough information to give a comprehensive and accurate portrayal of your qualifications and experience. This can help to increase your chances of being noticed by potential employers and recruiters to make a positive impression on those who view your profile. So, it is always better to have a complete resume on your LinkedIn profile.

An often overlooked task is the file type in which we save our resumes. It is very important to be aware that our resume should only be in the file type Docx, pdf, and svg. Avoid making your resume through platforms like Canva. 

Here are some of the best Resume building websites for you to make your portfolio-building process very easy-

1.JobScan’s Resume Builder
2. Novo Resume
3. Resume. Com
4. Zety
5. My Perfect Resume
6. Resume Genius 

In conclusion, Building a strong profile with the power of LinkedIn can be a powerful combination for professionals looking to advance their careers. LinkedIn can help you connect with potential employers, collaborators, and industry experts, as well as showcase your skills and experience to a large audience. A well-built portfolio can help you demonstrate your abilities and accomplishments in a visual and tangible way. By leveraging the networking and branding opportunities provided by LinkedIn and a strong portfolio, you can put yourself in a strong position to land your dream job or advance in your current role.

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